The 90-Day Testosterone Challenge

Ninety Days.
A Different Man.

A complete program for men's hormonal health, built on training, nutrition, sleep, recovery and bloodwork. Coached by Dan.

Testosterone.
It's How You Live.

Testosterone shapes how a man feels about himself. It influences how motivated he is to go after what he wants, how assertive he is in a room, how confident he feels in his own skin, and how much drive he brings to his work, his training and his relationships. It also underpins his energy, strength, mood and libido.

When it runs low, men often notice it first as a quiet shift: less ambition, less patience for hard things, more second-guessing, a flatter version of themselves. It tends to fall with age, and the habits most men run on push it lower still: short nights, extra body fat, little real training, a drink most evenings.

T90 addresses every one of those levers, for ninety days, and measures the result in your blood.

A physician working with Dan reviews your bloodwork to give you a clear picture of your starting point, identify markers that need attention and help you make informed decisions. You'll receive medical guidance on supplements and, where clinically appropriate, prescriptions from the physician.

Coached by Dan.
Proven on Himself.

At 42, Dan is living proof of what he teaches. A former member of Canada’s national track team and the 2003 Canadian junior champion in decathlon, he founded Fitness on the Go a year later and grew it into a company that helped more than 10,000 Canadians get fit before selling it in 2015. For over two decades, he has trained dozens of A-list celebrities. He is a certified personal trainer and an NCCP Level 2 coach.

700 → 1200ng/dL · 180 days · naturally

Dan raised his own testosterone from 700 to 1200 in 180 days, without medication. He believes there are many natural ways to raise testosterone, and that replacement therapy should be the last option, not the first.

“I guarantee my 90-day program can completely change the way your body operates from the inside.”

What am I
signing up for?

A challenge to discover how good you can feel. You may not yet know how much better you could feel—or how much your life could change—when you commit to changing a few key habits for just 90 days.

Give yourself the chance to find out, with a clear daily plan and Dan's support along the way.

What You Get.

A full daily plan encapsulating all seven pillars for 90 days through daily emails and text messages and a weekly call. Clear direction, consistent support and a starting point and end point measured in your blood—not guesswork.

$1,099The full 90 days · 2 blood tests strongly encouraged
Join the Challenge

Training

Daily Training Program

Every strength and conditioning session programmed by Dan, with scaled options for every level.

Nutrition

Nutrition Plan

A daily meal plan and a weekly shopping list for meal prep.

Sleep

Sleep Protocol

A wind-down routine, light and caffeine guidelines, and a two-week sleep audit.

Recovery

Recover With Purpose

A scheduled recovery plan that brings together massage, sauna, cold plunge and everyday recovery habits.

Sexual Wellness

A Fuller Picture of Health

Attention to libido, sexual wellbeing and the lifestyle habits that support them.

Testing

Bloodwork & Physician Guidance

Two testosterone tests are strongly encouraged, one at the start and one at Day 90, to measure your starting point and progress. A physician working with Dan reviews your bloodwork, advises on supplements and may recommend prescriptions when clinically appropriate.

Supplements

Guidance for Your Needs

A clear supplement plan informed by your bloodwork and physician's advice, with personalized recommendations where appropriate.

Daily Support

Texts & Emails Every Day

Your daily plan and reminders delivered by text and email, keeping your training, meals, supplements and recovery front of mind.

Coaching

A Weekly Call With Dan

A dedicated weekly coaching call to review your progress, discuss challenges and refine your plan as your habits change.

What You
Can Expect.

The goal isn't simply to finish ninety days. It's to build habits that change how you feel, how you move and how you show up in your life.

You'll work toward feeling more vibrant and strong, losing fat, building muscle, supporting healthier testosterone levels and growing your confidence. Dan's coaching gives you structure and accountability; your bloodwork helps you understand what has changed.

Progress is personal. The focus is meaningful, measurable progress—and habits you can carry beyond day ninety.

Before
You Begin.

Is this testosterone replacement therapy?

No. T90 is a lifestyle program built on training, nutrition, sleep, sexual wellness, supplements, recovery and testing—not a testosterone replacement package. A physician working with Dan reviews your bloodwork and can advise on medical options, including prescriptions when clinically appropriate. Any treatment decision belongs to you and your physician.

Who is T90 for?

Men, most of them over thirty, who feel their energy, drive, body composition or libido slipping and want a structured plan. Every session has a scaled version for beginners.

What equipment do I need?

One or two kettlebells, a pair of dumbbells and access to a pull-up bar. A gym works equally well.

Is the bloodwork required?

It is strongly encouraged. Without it, you're guessing where to focus, and you'll have no hard measure of your progress at day ninety.

Will my testosterone go up?

Results vary. Better sleep, fat loss, strength training and cutting alcohol are among the best-supported natural ways to improve testosterone, and your day ninety panel shows exactly what changed for you.

Join T90 · $1,099

Day One
Starts Now.

Join the Challenge